Who knows why series work?

This could easily have been bad in so many ways, but I found a story in this 50s concept that I really liked, Neal Vokes went nuts on the art, and CONGORILLA became a cult classic.

See, Congo Bill, great white hunter, had this ring which would let him switch minds with a golden gorilla - then his best friend stole that ring, became the true "King of the Jungle," and set out to kill him...